The importance of omni-channel retailing

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Establish more effective online retail sales

Regardless of which sector you operate within, more and more of your consumers are buying the products you sell in store, online.

To effectively reach consumers retailers must look towards omni-channel retailing, this includes optimizing online shops for mobile devices. On Black Friday in 2014 27% of all retail sales were made on a mobile device* and typically multi-channel shoppers have a tendency to spend more than regular shoppers as they have access to a wider range of products**. Failure to utilize an omni-channel retailing approach means missed opportunities and reduced revenue.

How Brabantia can help you:

WhBrabantia Websiteen partnering with Brabantia, you will gain access to the Brand Portal, where there is an extensive range of attractive lifestyle and product photography which feature contemporary color palettes and surprising details. Along with the images, retailers partnering with Brabantia will also be able to access detailed products descriptions, technical specifications and all of our new product videos. Our Brand Portal helps make the ordinary, extraordinary! It has been found that consumers are up to 64% more likely to complete an online retail purchase after watching a product video***.  Our Specialist Sales Team can also support and advise you on your online presence to help increase sales.

At Brabantia, we run comprehensive Social Media Campaigns. Our social media platforms have reached over 14.7 million people to date via FacebookTwitter, Customer reviews and Pinterest. These social activities will not only help drive consumer awareness and demand for Brabantia products but will in turn increase your footfall.

If you would like support in establishing an omni-channel retailing approach, please complete the sales enquiry form.

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* Source: Multichannel Merchant
** Source: Forbes
*** Source: Shopify

 

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