The power of social media customer service
We can help you leverage the power of Social Media customer service
Social media networks have shifted the balance of power from the retailer to the consumer.
Consumers are now more connected than ever, using social media to inform buying choices and highlight poor quality products and service. In 2014 the following percentage* of social media users interacted with a brand or business on social media: Facebook 60%, Twitter 75% and LinkedIn 53%. More than 60% of consumers** check online reviews before making purchase decisions. Consumer reviews are significantly more trusted than a manufacturer’s description whilst 71% of people say “a negative experience with a brand” motivates them to write a review***, this highlights the need to be proactive with good customer service, especially with the speed at which news/bad press can get around with social media.
Yet despite this many retailers either do not see the value or lack the resources to engage with their consumers via these channels.
When partnering with Brabantia you will be able to take advantage of dedicated sales specialists who will help to advise you on your online presence. We also run our own extensive social media campaign which will help to drive consumer awareness and demand for Brabantia products and also in turn help to increase your footfall. Our social media activities have influenced over 4.5 million people to date via Facebook, Twitter, Customer Reviews, Pinterest and our ‘Designed for Living’ blog.
Brabantia’s customer service channels are not limited to telephone and email, consumers can also contact us 24 hours a day on Facebook or Twitter with any issues that they may face. We also provide a consumer online customer service form on our main website – www.brabantia.com.
If you would like support in establishing a more effective social media presence or to find out more about our Sales Team and Customer Service support, please complete the sales enquiry form.